Last edited by Zulkira
Thursday, May 21, 2020 | History

10 edition of When MBAs rule the newsroom found in the catalog.

When MBAs rule the newsroom

how the marketers and managers are reshaping today"s media

by Doug Underwood

  • 367 Want to read
  • 4 Currently reading

Published by Columbia University Press in New York .
Written in English

    Subjects:
  • Newspapers -- Marketing,
  • Newspapers -- Management,
  • Newspaper publishing

  • Edition Notes

    Includes bibliographical references (p. [237]-241) and index.

    StatementDoug Underwood.
    Classifications
    LC ClassificationsPN4734 .U63 1993
    The Physical Object
    Paginationxix, 259 p. ;
    Number of Pages259
    ID Numbers
    Open LibraryOL1735098M
    ISBN 100231080484
    LC Control Number92040020

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When MBAs rule the newsroom by Doug Underwood Download PDF EPUB FB2

Reviewed in the United States on October 3, Doug Underwood has clearly researched his topic, but unfortunately doesn't end up saying much in "When MBAs Rule the Newsroom." As the other Amazon reviewer said, you can pretty much get the main points of the book from the title and back cover, and most of the content is public by: Reviewed in the United States on October 3, Doug Underwood has clearly researched his topic, but unfortunately doesn't end up saying much in "When MBAs Rule the Newsroom." As the other Amazon reviewer said, you can pretty much get the main points of the book from the title and back cover, and most of the content is public knowledge.1/5(1).

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism.

Nonfiction Book Review: When MBAs Rule the Newsroom by Doug Underwood, Author Columbia University Press When MBAs rule the newsroom book (p) ISBN Using interviews and. When MBAs rule the newsroom how the marketers and managers are reshaping today's media by Doug Underwood.

Published by Columbia University Press in Cited by: When MBAs Rule the Newsroom by Doug Underwood and a great selection of related books, art and collectibles available now at - When Mbas Rule the Newsroom by Underwood, Doug - AbeBooks.

ISBN: OCLC Number: Description: xxv, pages ; 24 cm: Contents: Acknowledgments --Introduction The Party Is Over --Where Are the Readers?The Marketers and Managers Move In Inside the Managed Newsroom The Historical Roots of the Marketing and Management Revolution Imitations of the Tube Get this from a library.

When MBAs rule the newsroom: how the marketers and managers are reshaping today's media. [Doug Underwood] -- Underwood shows how the trend toward making newspapers more responsive to reader's desires has restricted journalism.

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