10 edition of When MBAs rule the newsroom found in the catalog.
Includes bibliographical references (p. -241) and index.
|LC Classifications||PN4734 .U63 1993|
|The Physical Object|
|Pagination||xix, 259 p. ;|
|Number of Pages||259|
|LC Control Number||92040020|
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Reviewed in the United States on October 3, Doug Underwood has clearly researched his topic, but unfortunately doesn't end up saying much in "When MBAs Rule the Newsroom." As the other Amazon reviewer said, you can pretty much get the main points of the book from the title and back cover, and most of the content is public by: Reviewed in the United States on October 3, Doug Underwood has clearly researched his topic, but unfortunately doesn't end up saying much in "When MBAs Rule the Newsroom." As the other Amazon reviewer said, you can pretty much get the main points of the book from the title and back cover, and most of the content is public knowledge.1/5(1).
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism.
Nonfiction Book Review: When MBAs Rule the Newsroom by Doug Underwood, Author Columbia University Press When MBAs rule the newsroom book (p) ISBN Using interviews and. When MBAs rule the newsroom how the marketers and managers are reshaping today's media by Doug Underwood.
Published by Columbia University Press in Cited by: When MBAs Rule the Newsroom by Doug Underwood and a great selection of related books, art and collectibles available now at - When Mbas Rule the Newsroom by Underwood, Doug - AbeBooks.
ISBN: OCLC Number: Description: xxv, pages ; 24 cm: Contents: Acknowledgments --Introduction The Party Is Over --Where Are the Readers?The Marketers and Managers Move In Inside the Managed Newsroom The Historical Roots of the Marketing and Management Revolution Imitations of the Tube Get this from a library.
When MBAs rule the newsroom: how the marketers and managers are reshaping today's media. [Doug Underwood] -- Underwood shows how the trend toward making newspapers more responsive to reader's desires has restricted journalism.
When MBAs rule the newsroom: how the marketers and managers are reshaping today's media by Underwood, DougPages: When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media von Doug Underwood und eine große Auswahl ähnlicher Bücher, Kunst.
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Newsroom contacts book. In addition to the contacts book which each reporter will have, it is useful for the newsroom itself to have a contacts books.
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